3 Macadamia Leaders’ Visiting in Lincang, China
release time:
2024-08-16
Yuxiu Chen, Vice-Chair and Secretary General of IMSC/Vice-Chair of CNA/Chair of YMS/Chair of YMAC Board
One of the founders of China's macadamia industry, she led the industry from introduction, trial planting to large-scale planting, always adhering to the principles of "good varieties, good management and conscience" to drive the development of macadamia and play an important role of good demonstration to farmers. Now, Yunnan's macadamia planting area ranks first in the world.
Clare Hamilton-Bate, CEO of AMS
Clare comes to the position with a background in horticultural science, and extensive experience in executive roles in all sectors of horticulture, from farm to consumer, as well as industry and association management in the UK, Australia and internationally.
Clare has over 30 years’ experience across all sectors of the fresh produce and agri-food supply chain, and a proven track record in leading member-driven organisations. She is well equipped to lead our industry into a sustainable and profitable future
Jillian Laing, CEO of WMO
The founding CEO of the WO is Jilian Laing. With extensive experience in global food marketing, Jilian Laing has worked widely in the snack foods and dairy industries. A seasoned professional across consumers, ingredients and food service. Jillian is a passionate advocate for this exceptional nut.
This August, Ms Chen, Ms Hamilton-Bate and Ms Laing visit macadamia farms and factories in Lincang city, China. This is the first time for the 3 excellent macadamia leaders representing their society to visit Lincang together and it’s also a good chance to share insights to macadamia development. They said that macadamia is a promising industry and we should work together as as we are macadamia family.
It is true that the cognition and perspective can change the world, and it is necessary to constantly understand the current situation of the macadamia industry in various countries from multiple perspectives in order to cope with the increasingly complex and changing market environment.
We, as the macadamia family, believe that we should work together on macadamia development, let more and more consumers understand the high nutritional value and delicious taste of macadamia, and let more consumers know, choose and love macadamia with high-quality summer fruit products! It is our shared responsibility and mission.