The southern hemisphere 2024 production season is dusted
release time:
2024-10-12
With the southern hemisphere 2024 production season done and dusted, and most contracts fulfilled, it is the turn of northern hemisphere origin countries to supply the globe. Chief among these now are Kenya (which enjoys two harvests per year given its proximity to the equator), Guatemala and China. Each of these countries showed a spike in kernel shipping to the US in July as commitments began to be fulfilled. Towards the end of the year, they will be joined by Malawi and Hawaii harvests.
Kenya’s strong showing in kernel shipping (to July) and in reported offers and trades into September is encouraging given the disruption the country’s processors have experienced in accessing sufficient stock this year. After the Kenyan government temporarily ended the prohibition on unprocessed exports, many producers traded directly with Chinese brokers to export NIS at improved farm-gate prices. In September the government extended permission for NIS exports by another six months, trying to find the balance between improved prices for farmers and retaining important global markets for processors. Kenya is currently at the height of its late-season harvest, fulfilling commitments to the US, Europe, Japan, China, and other markets.
Despite the size of macadamia plantings, China’s production is still short of its potential and the quality of nuts remains an issue. This means the country is still dependent on import of macadamia nuts. However, China’s domestic demand for macadamia nut products is rapidly evolving.
The low technological threshold for wholesale and retail has resulted in decentralised competition. The diversified nature of nut consumption and adoption of multiple channels of marketing (with growing ecommerce popularity) has also assisted in creating low concentration in supply. The entrance of these many players vying for consumers’ attention has put downward pressure on consumer prices and forced brand building on premium nut products. It highlighted the importance of flavour and taste diversification in securing nut sales. Internet trending or viral sensations driven by online influencers (causing products to achieve “net red” status) are playing a key role in consumer preference for high-quality, innovative, novel nut flavours. This reshaping of China’s macadamia nut consumption will affect the growth path of its cultivation and processing industries as it seeks increased volumes of quality produce at lower prices.
Source：Internet
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Approved by Yunnan Provincial Department of Civil Affairs and formally established in September 2014. Yunnan Nuts Society (hereinafter referred to as YNS) is a professional and non-profit social group composed of enterprises, experts, scholars and growers specializing in nursery, cultivation, production, processing and marketing of nuts in Yunnan Province. Through continuous input, the number of members has increased from the first 33 to the present 159.
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