PRODUCTS .

核桃

核桃是从胡桃科胡桃属的树上获得的营养坚果,自古以来就被视为智力的象征

PRODUCTS .

花生

美味、松脆的花生是几个世纪以来人类所熟知的流行油料种子之一

PRODUCTS .

板栗

板栗其肉质细糯,口感香甜 回味绵长

PRODUCTS .

碧根果

碧根果含许多对最佳健康至关重要的营养素、矿物质和维生素

The Australian Macadamias market


release time:

2025-01-02

The Australian Macadamias marketing program continued to thrive in 2024, with a host of innovative and exciting initiatives executed against four strategic priorities: promoting a strong and unique brand, driving innovation among food and beverage manufacturers, inspiring consumers to eat more macadamias and developing India as the next high-growth market.

The program continued to target trade and consumers in Australia, Japan, China and South Korea and 2024 also saw the start of a dedicated promotional program in India.

The strategy in each market is grounded in ongoing research and executed by teams on the ground with the required level of brand familiarisation and local knowledge to carry out high-impact, relevant activity that shows consumers how to incorporate Australian macadamias into everyday life, and manufacturers how macadamias can be embraced as an ingredient in sought-after food and beverage products.

SourceInternet