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Marketing news


release time:

2025-02-13

 

Suppliers are further encouraged by the growing kernel/NIS price spread, which incentivises cracking a greater percentage of product over exporting it as nut in shell. The NIS market has been quiet in January, as is typical on the eve of China’s New Year celebrations. The verdict is still out on how NIS prices will perform this year. Market observers will need to wait until March/April for clarity on how inventory rebuilding will be approached by buyers for Chinese consumers. By then, there will also be a clearer perspective on what to expect from the continual evolution of the country’s domestic supply. As China continues its shift to processing imported NIS and satisfies an increasing portion of its domestic demand through local supply, it may become more demanding in its international purchases.

It is expected that kernel offers will temper into the first quarter as buyer sentiment is more visibly expressed in the market. Macadamia procurement has been more closely tied to downstream food and cosmetic markets in recent times leading to the appeal that suppliers be cognisant of a larger value chain when setting prices. On top of that, poor consumer confidence in key markets such as the United States, Europe, and China, will raise questions about affordability into the year ahead, especially since these regions registered poor Q4 2024 growth figures.

SourceInternet