Immediate Outlook of Macadamia
release time:
2024-07-04

Macadamia demand suffers from the general consumer view that it is too expensive. While kernel prices are raised by the dominance of NIS supply to China, macadamia kernel prices are also affected by other factors including: a longer growth cycle than other nuts, limited optimal growing regions, labour-intensive harvesting processes, and the fact that macadamias are literally a more difficult nut to crack. Direct price comparisons of macadamias with other nuts by consumers remain a hindrance for the industry. In addition to unique production factors that face the macadamia nut, it is also distinct from other nuts in the health properties it possesses. Brandon Hiemstra, founder of the US-based House of Macadamias, recently highlighted the superior health benefits of macadamias:
Lower carbohydrate content than other nuts, helpful for controlling blood glucose levels.
Higher concentration of heart-healthy monounsaturated fats than other nuts.
Lower Omega 6 to Omega 3 ratio than other nuts, helpful for reducing inflammation.
Lower in oxalates and lectins than other nuts, the high presence of which can reduce beneficial nutrient absorption by the body.
Higher levels of Omega 7 than other nuts, which is helpful for improved skin and metabolism.
The House of Macadamias maintains that “not all nuts are created equal”. A strengthening of strategic consumer campaigns that draw attention to the unique production cost and health value of macadamias is critical to a positive outlook.
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